Attending the last evening of Fashion Days Zurich was a real treat: live music and fashion combined, what could be better?
The evening started with Oakley showing its latest collection, much of it inspired by and created with in collaboration with pro snowboarder Eero Ettala. The soundtrack was provided by DJ Doobious, without a doubt one of the most talented DJs I have ever heard at work. He did an amazing job, particularly on a remix of Paradise (you already know how much I love that song) during the video presentation. Fantastic.
The rest of the evening was more or less a blur, there was so much going on! We saw collections by Hugo Boss, Scotch & Soda/Maison Scotch and Levi’s accompanied by live musical performances, my favorite being without a doubt OhLand, with their singer really belting it out while wearing one of her signature avant-garde outfits.
But there was a point when time stood still – that was when the Julien McDonald show started. Models started walking out clad in gorgeous gowns, some lighter than air and with embroidery work so amazing that I couldn’t help but wish they’d slow down so I could really take it all in.
You know when you visit a museum or a gallery and you find yourself in front of a work of art so incredible that you simply stand there and stare at it, trying to grasp all the details, trying to drink in all the beauty and the energy and the incredible creativity? That is what this collection felt like. It was simply stunning, and unfortunately photos simply don’t do it justice.
The evening closed with the White (i.e. bridal) collection by the local designer house LBD Little Black Dress, already popular with many Swiss celebs.
All in all it was a fabulous evening of music and fashion, even more enjoyable than last year’s Closing Show of Fashion Days Zurich!
I’d like to thank IMG (Schweiz) AG for providing press accreditation and giving me the opportunity to attend the Charles Vögele Zurich Fashion Days.